Sportsarazzi

Synopsis: Sportsarazzi is an online magazine dedicated to the lifestyles of professional athletes. We also did a complete corporate ID makeover for them.

What We Did: Design, Development, Content Management System, Hosting

Approach: We first did an Identity package to get their logo and color scheme and some business cards to get them going.  Then we designed a magazine style interface for the site to put the focus on content.  We added birthday tickers, polls, and contests to appeal to the target audience, and created an inbound marketing funnel by adding access to premium content through membership.