Challenge
This was a 10 week promotion for Beringer Wines. The client wanted to run a contest to allow visitors to register weekly to win big screen TVs throughout football season.
Approach
Built a full stack web application to capture leads through contest entries for a chance to win 2 big screen televisions each week. Did age validation due to the nature of the industry, a random drawing algorithm for the administration panel (just to keep everybody honest), and a nifty tell-a-friend viral component to allow sharing the contest with up to 10 friends.
Interface design
Custom application development
Database design
Custom random drawing system
Viral sharing
Outcome
Successful 10-week promotion capturing over 30,000 opt-ins.