Challenge
Create an urban fashion brand that appeals to both younger and middle-aged crowds and conveys that anybody can express their cooler side.
Approach
Develop the concept of Swagdom to convey that there’s an entire kingdom of cool space you can move around in and still kill it. Then translate that into a visual brand design that would look dope on apparel, goods, and packaging. Finally, package it all into an e-commerce presence that embodies the cool vibe of the brand.
Conceptualized the “kingdom of cool” brand identity
Designed visual elements for apparel, goods, and packaging
Built an e-commerce website with a cool, urban aesthetic
Integrated user experience that speaks to the inner swag of visitors
Outcome
Swagdom.co, an ecommerce store that speaks to the inner swag of every visitor and has just the merch they need to let that flag fly. The store racked up a whopping 25% ROI in the first 30 days.
