Challenge
Winstar World Championship Series (WWCS) is a spinoff brand for Winstar Casinos born to showcase the worlds first blackjack reality show and a major poker tournament. The challenge… build a web portal for the brand that also serves as companion mini-portals for both TV shows. Oh, and it needs to feature and sell merchandise for both shows separately. Mmkay?
Approach
Designed the user interface based on the brand and built it all on a CMS platform to allow for nimble edits and updates to keep up with the air schedule for the shows. Added an e-commerce system that allowed merchandise sales with coupons, discounts and promo codes, independent tracking based on show, and hosted it on a high performance, high availability hosting solution designed to keep up with dynamic scaling. Shows ran for a full season in the Dallas market (in case you were wondering).
Design and development
Content management system
E-commerce integration
Hosting setup
Outcome
Successful web portal with companion mini-portals for TV shows, e-commerce for merchandise, ran for one full season.