Coach Your Craft wanted to update their brand. They wanted a new logo and color scheme, and a custom website that they could easily manage. They felt the platform they were using for their website was too restrictive. They also wanted to shift their business model from in-person coaching to an online model that would allow them to sell and deliver their virtual courses and events.
Designed a new logo and color scheme that spoke to the lively nature of the brand. Then created a custom WordPress website based on that new branding. Set up their courses in the marketing platform and set up automation workflows for payments, welcome email and SMS sequences, course progress monitoring and encouragement, quizzes, and follow-ups.
Successfully shifted to an online coaching model with automated course sales and delivery, improved brand presence, and streamlined marketing processes.
A closer look
