Challenge
Coach Your Craft wanted to update their brand. They wanted a new logo and color scheme, and a custom website that they could easily manage. They felt the platform they were using for their website was too restrictive. They also wanted to shift thier business model from in-person coaching to an online model that would allow them to sell and deliver their virtual courses and events.
Approach
Designed a new logo and color scheme that spoke to the lively nature of the brand. Then created a custom WordPress website based on that new branding. Set up their courses in the marketing platform and set up automation workflows for payments, welcome email and SMS sequences, course progress monitoring and encouragement, quizzes, and follow-ups.
Brand redesign with new logo and color scheme
Custom website development
Page builder integration
Hosting setup
Marketing platform setup
Automation workflows
Course setup and delivery
Outcome
Successfully shifted to an online coaching model with automated course sales and delivery, improved brand presence, and streamlined marketing processes.
