Emma Lee’s Kitchen is a staple eatery in the tourist town of Hot Springs, Arkansas. Their motto is “fresh comfort food made with love.” The owner makes recipes that his grandmother taught him. Recipes that made her an icon in the community. Honoring her was the goal above all else.
Since Miss Emma Lee was an icon… made her literally that. Took a photo and created an icon in her image that the family put their stamp on. Then built out the website with a patriotic color scheme and a hometown café swag. THIS is why do this.
Successfully honored Miss Emma Lee’s legacy with a brand identity and website that reflects the family’s heritage. Increased scalability and revenue capacity through fully automated online ordering and reservations, enhancing customer convenience and operational efficiency. This project not only preserved a cherished family legacy but also propelled the business into the digital age, ensuring its continued success and growth. The new website and branding have been met with overwhelmingly positive feedback from both the family and the community, solidifying Miss Emma Lee’s place as a beloved local institution for generations to come.
A closer look
